AI and the price of FOMO: Innovation without strategy

Fueled by the fear of missing out, many companies have jumped head-first into AI. The pattern is familiar: rushing into deployments, inflated expectations, hurried investments, and returns that fall short of the hype. In this post, we take a step back and look at what history can teach us about making AI work — how to avoid the pitfalls and maximise the chances of real success when bringing AI into business.